✿

00 FREELANCE


SOCIAL STRATEGY, CONTENT CREATION, ON-SET CONTENT DIRECTION AND CAPTURE, COPYWRITING, GRAPHIC DESIGN

FREELANCE,
SOCIAL MEDIA STRATEGY & DIGITAL CONTENT CREATION
JANUARY 2025 — PRESENT
STRATEGY & CREATIVE
 ✿ Leading and supporting content strategies across teams
 ✿ Guiding social channel management and execution
 ✿ Creating social-first deliverables
 ✿ On-set content direction and capture
 ✿ Social-first copywriting

FREELANCE CLIENTS & PROJECTS
 ✿ Asian American Girl Club
 ✿ Athena Club
 ✿ Boy Smells
 ✿ Comme Si
 ✿ Glossier
 ✿ Isla Beauty
 ✿ Laneige
 ✿ STATE Bags
 ✿ Skin Laundry
 ✿ Tower 28 Beauty
 ✿ Unwell
 ✿ WYN Beauty

BRAND COLLABORATIONS
 ✿ Beyond Yoga
 ✿ Outdoor Voices
 ✿ Tatcha


GLOSSIER 



GLOSSIER YOU SOIE (MARCH 2026)


VALENTINE’S DAY BOUQUET (FEBRUARY 2026)


HOLIDAY DROP 1 (OCTOBER 2025)



LA GLOSSIER YOU FLEUR COMMUNITY EVENT (MARCH 2025)


ATHENA CLUB



HAIR & BODY MIST X IAN CHARMS (JANUARY 2026)


LANEIGE



LANEIGE X KATSEYE JUICEPOP BOX CAMPAIGN PHOTOSHOOT (JANUARY 2026)


STATE BAGS



SS26 CAMPAIGN PHOTOSHOOT (JANUARY 2026)


SS25 CAMPAIGN PHOTOSHOOT (FEBRUARY 2025)

 

CASETiFY

 


ESSENTIALS BY CASETiFY (OCTOBER 2025)
 

OUTDOOR VOICES

  

  OUTDOOR VOICES NEW COLLECTION (AUGUST 2025)

 

COMME SI

  

  COMME SI SPORT LAUNCH (JUNE 2025)


TATCHA

 


MOISTURIZER CONTENT (MAY 2025)


WYN BEAUTY



WYN BEAUTY X SHOPIFY LA POP-UP (APRIL 2025)



SCOPES & PROJECTS

LANEIGE (March 2026 — Present)
✿ Supporting in-house social team on content strategy
✿ Concepting and shooting social-first assets
✿ Ad-hoc on-set content capture

STATE Bags (January 2026 — Present)
✿ Owning overall social strategy and execution
✿ Defining how STATE shows up on social across campaigns
✿ Designing social-first assets in Figma
✿ Ad-hoc on-set content capture
✿ Video editing
✿ Copywriting Glossier (April 2025 — Present)
✿ Defining the look and feel of Glossier on social
✿ Supporting in-house social team on content strategy
✿ Shooting and designing social-first assets
 ✿ Working cross-functionally across campaigns and projects, primarily supporting brand marketing and creative teams.
✿ Owning the outreach and briefing process for external creators


Skin Laundry (May 2025 — Present)
✿ Advising in-house social team on content strategy
✿ Shooting social-first content for Instagram and TikTok—both lifestyle product and on-figure
✿ On-set content capture for social and paid teams

Tower 28 Beauty (September 2025 — February 2026)
✿ Shot assets for social and paid teams
✿ Ad-hoc video editing
Digital Media Architects (January 2025 — December 2025)
✿ Account manager on multiple accounts, led content strategy, briefing, and execution based on the client and scope
✿ Ad-hoc content creation


Asian American Girl Club (October 2025)
✿ Led the creative refresh of Asian American Girl Club for 2026, which included redesigned logos, a refined typography and color palette, and a proposed membership program.
Isla Beauty (June 2025 — September 2025)
✿ Owned overall social strategy and execution
✿ Shot and edited social-first deliverables
✿ Owned the outreach and briefing process for external creators
✿ Worked closely with a graphic designer to create assets for social
WYN Beauty (January 2025 — May 2025)
✿ Owned overall social strategy and execution
✿ Shot and edited social-first deliverables
✿ Designed content for social in Figma
✿ Worked directly with Serena Williams to capture content at events in Miami and Los Angeles



ERINDEVILBISS.CARGO.SITE
2025