00 FREELANCE
FREELANCE,
SOCIAL MEDIA STRATEGY & DIGITAL CONTENT CREATION
JANUARY 2025 — PRESENT
SOCIAL MEDIA STRATEGY & DIGITAL CONTENT CREATION
JANUARY 2025 — PRESENT
✿ Leading and supporting content strategies across teams
✿ Guiding social channel management and execution
✿ Creating social-first deliverables
✿ On-set content direction and capture
✿ Social-first copywriting
✿ Asian American Girl Club
✿ Athena Club
✿ Athleta
✿ Boy Smells
✿ Comme Si
✿ Glossier
✿ Isla Beauty
✿ LANEIGE
✿ STATE Bags
✿ STUDS
✿ Skin Laundry
✿ Tower 28 Beauty
✿ Unwell
✿ WYN Beauty
✿ Anthropologie
✿ Beyond Yoga
✿ Cityhub
✿ Outdoor Voices
✿ Tatcha
ESSENTIALS BY CASETiFY (OCTOBER 2025)
✿ Advising in-house social team on content strategy
✿ Shooting social-first content for Instagram and TikTok—both lifestyle product and on-figure
✿ On-set content capture for social and paid teams
✿ Defining the look and feel of Glossier on social
✿ Supporting in-house social team on content strategy
✿ Shooting and designing social-first assets
✿ Working cross-functionally across campaigns and projects, primarily supporting brand marketing and creative teams.
✿ Owning the outreach and briefing process for external creators
✿ Interim Social Media Manager
✿ Owning social calendar and functions from top to bottom
✿ Ad-hoc content capture
✿ Owning our external content creator process (communication, briefing, concepting)
✿ Owning overall social strategy and execution
✿ Defining how STATE shows up on social across campaigns
✿ Designing social-first assets in Figma
✿ Ad-hoc on-set content capture
✿ Video editing
✿ Copywriting
✿ Supporting in-house social team on content strategy
✿ Concepting and shooting social-first assets
✿ Ad-hoc on-set content capture
✿ Shot assets for social and paid teams
✿ Ad-hoc video editing
✿ Account manager on multiple accounts, led content strategy, briefing, and execution based on the client and scope
✿ Ad-hoc content creation
✿ Led the creative refresh of Asian American Girl Club for 2026, which included redesigned logos, a refined typography and color palette, and a proposed membership program.
✿ Owned overall social strategy and execution
✿ Shot and edited social-first deliverables
✿ Owned the outreach and briefing process for external creators
✿ Worked closely with a graphic designer to create assets for social
✿ Owned overall social strategy and execution
✿ Shot and edited social-first deliverables
✿ Designed content for social in Figma
✿ Worked directly with Serena Williams to capture content at events in Miami and Los Angeles