01 GLOSSIER

SOCIAL STRATEGY, CONTENT CREATION, COPYWRITING, GRAPHIC DESIGN, CONTENT CREATOR BRIEFING, COMMUNITY RELATIONS, EVENTS, EXTERNAL PARTNER RELATIONS

COORDINATOR,
SOCIAL MEDIA AND DIGITAL CONTENT
JULY 2023 — DECEMBER 2024

SOCIAL STRATEGY
_Managing the day-to-day calendar for posts across owned social channels (Instagram, TikTok and YouTube primarily)
_Sourcing and shooting selects—curating what posts will look like and what they’ll speak to during evergreen periods
_Social copywriting—caption copy across Instagram feed, stories, TikTok and YouTube description boxes
_Ideating new product launch rollout cadence and strategizing needed posts, as well as briefing, sourcing and choosing selects for posts
_Organizing day-to-day content, Social Creator Content, GRWM content, and miscellaneous content (ex. OOH capture, external partner content, etc.) in Google Drive
_Working closely with the Glossier Creative Team on content needs across social (ex. creating briefs, pulling inspiration, etc.)
_Connecting with cross-functional teams to support their projects on social
_Creating content briefs and and pulling references for cross-functional partners for on-site content capture when I'm not in attendance

CONTENT CREATION
_Ad hoc shooting content for Instagram and TikTok (ex. IRL events, UGC-style content, ASMR unboxings, TikTok trends)
_Designing in Figma for cultural moments, educational content, or adding shade names or product names to content as needed
_Supporting briefing calls, branding and editing videos for our Get Ready With Me (GRWM) series on YouTube

CONTENT CREATORS + COMMUNITY
_Leading outreach to Social Content Creators, including scopes and negotiations
_Creating briefs for Social Content Creators, including pulling references and thoughtfully assigning content needs to specific creators who specialize in specific style content
_Leading briefing calls with Social Content Creators (and managers), answering any questions about their scope
_Pulling contacts for all social seeding quantities, then placing + shipping orders and tracking success in Tribe Dynamics
_Supporting planning and hosting community events: including vendor research, creating guest lists, packing gifts, ideating run-of-show, and event setup + takedown

CONTENT CREATION

SUMMER 2024 STICKER

BALM DOTCOM CHARM DIY

UTILITY BAG PERSONALIZATION

GLOSSIER LAS VEGAS MERCH

COACHELLA (4M VIEWS ON TIKTOK)

ECLIPSE PINHOLE PROJECTOR

STRETCH SHADE MATCHING EVENT

FIELD GREENS BLANKET

CLOUD PAINT BRONZER

GLOSSIER BOUQUET

MILKY JELLY CLEANSING BAR

GLOSSIER YOU CANDLE

YOU SOLID (18.1M VIEWS ON TIKTOK)

HOLIDAY MINI CLOUD PAINT DUO

STRETCH FACE BRUSH

STRETCH RETAIL EVENT

GRAPHIC DESIGN

FUTUREDEW X STRETCH

BALM ASTROLOGY

MOTHER’S DAY GIFT GUIDE

STRAWBERRY BALM DOTCOM TEASER

BALM DOTCOM PIE (PI DAY)

GLOSSIER MARCH MADNESS

RETAIL MERCH EVENT

WHAT ROUTINE ARE YOU?

EVENTS

YOU LOOK GOOD TOUR (COLUMBUS, OHIO)

LIP LINE COMMUNITY EVENT (LOS ANGELES, CA)

BRIEFED CONTENT POST CURATION

@OSKINADYA, LIP LINE AND BALM DOTCOM

@STINEHEINTZELMANN, STRETCH FLUID FOUNDATION

@NATALIASPOTTS, BIRTHDAY BALM DOTCOM

@WESSUHLEE AND @OSKINADYA, 2024 SUMMER CAPSULE COLLECTION ULTRALIP

@MIKAHCHAY, INVISIBLE SHIELD SPF 50 AND STRETCH FLUID FOUNDATION

GET READY WITH ME FEAT. HANNAH POETHKE, PHILIPPA PARNEVIK AND MOYA MAWHINNEY

00 FREELANCE

02 TOWER 28 BEAUTY